THE INFLUENCE OF PRICE AND SOCIAL MEDIA PROMOTION FACEBOOK MARKETING ON PURCHASE DECISIONS FOR AM CLOTHING DISTROS IN BREBES

Abstrak

Abstract

The purpose of the study was to determine and determine the effect of price and social mediaadvertisingonpurchasingdecisionsforAmClothBrebesdistribution.consideringthenumberofdistributions in Brebes, the approach used in this study is an associative approach. The population in thisstudy is infinity, with accidental sampling technique, so that a sample of 65 people was taken, the type ofdatacollectedtosupportthevariableswithaquestionnaire,thedataanalysistechniqueinthisstudyused,includedinstrumentaltest,validityandreliability,classicalassumptiontestincludednormality,multicollinearity,heteroscedasticity,multiplelinearregressionanalysis,ttestFtest,dataprocessingusingSPSSsoftwareprogram(statusticpackageforthesocialscienceb)0.25forwindows,theresultsofthestudyshow that partially, each price and promotion variable influence on purchasing decisions of Am ClothDistrosinBrebes,priceandpromotionvariablesaffectpurchasingdecisionsofAmClothDistrosinBrebes